Writing
Case studies and lessons from shipping software for small businesses.
5 October 2026 · 2 min read
How we rebuilt an organic family winery's online shop as a dark editorial site: a Veo film scrubbed by the scroll, real bottles composited onto AI sets, and a Laravel API with accounts, checkout and an admin app behind it.
12 September 2026 · 1 min read
An online shop with the real catalogue, stock per branch, WhatsApp checkout and an admin panel where the team loads prices and promotions, built on Next.js and Laravel.
9 September 2026 · 1 min read
A 50-inch portrait touch screen that sells the hotel's amenities, answers the usual questions in three languages and keeps working without internet on a mini PC.
20 March 2026 · 5 min read
A real case study: a catering business needed a professional website but couldn't afford a photographer. I used AI to generate every visual asset, built a cinematic Next.js site, and automated sales with a WhatsApp chatbot that takes orders, generates Mercado Pago payment links, and invoices through ARCA/AFIP.